View Cart

Certified Resume Writers | Professional Resume Writing Service ~ Starting at Only $99!

The sample below is for a Branding Marketing Resume Sample. This resume was written by a ResumeMyCareer professional resume writer, and demonstrates how a resume for a Branding Marketing Resume Sample should properly be created. Our Certified Professional Resume Writers can assist you in creating a professional document for the job or industry of your choice. A professional resume writing service can significantly increase your changes of securing employment in a quick time manner.

Get Started Now!

BRANDING, MARKETING

Results focused and dynamic professional, with diverse experience steering and directing all aspects of operations, business development, sales, marketing, process improvements, and human resources. Growth-oriented, recognized for effective skills in enhancing brand’s image, evidenced by increase in market share, ranking and sales growth. Skilled in the development of product and product lines that meet consumer demands and generates profitable revenue. Highly proficient in working in a fast paced environment and able to quickly understand the mission, vision and values of a brand. Proactive with excellent interpersonal and communication skills, experienced in working with different personalities including clients and vendors as well as working on own initiative.

Core Competencies
Operations Management • Business Development • Strategic Planning & Development • Sales & Marketing
• Client & Vendor Relations • Brand Awareness • Events/Program Coordination • Staff Training & Development

PROFESSIONAL EXPERIENCE

Speedgoat.com • Elgin, IL 06/2012 – Present
Director of Marketing – Contract
Develop and implement brand strategy in consideration of account market conditions, industry politics and consumer demands. Collaborate with developers and designers on redesign of new retail website scheduled to launch on November of 2012. Mentor sales manager and sales staff to develop strategic thinking, best practices and problem solving capabilities.
Key Highlights:
• Wrote and presented Speedgoat marketing prospectus to key brands and suppliers resulting in new and renewed partnerships.
• Developed contest partnerships with key suppliers to attract customer awareness on Speedgoat through strong brand associations, resulting to growth of email subscription list within three months.

Foundry Cycles / Whisky Parts Co. • Bloomington, MN 01/2011 – 06/2012
Brand Manager – Quality Bicycle Products
Develop sales and marketing strategy, and tactics to leverage resources of QBP, media, advertising channels, PR, dealer network and social media. Oversaw the development, launching and management of the Foundry Cycles and Whisky Parts Co. consumer brands. Acted as Marketing and Creative Director working with key marketing personnel to develop visual identities for both brands. Developed sales and marketing strategies, and wrote brand imprints, creating uniquely positioned brands.
Key Highlights:
• Developed OEM sales strategy for Whisky Parts Co.
• Created brand identities, visual language and initial strategies for both brands within four months, and marketed first products within 8 months.
• Wrote Foundry Cycles pre-season sales program and sales strategy, resulting to $950,000 dealer program sales with 50 signed dealers.
• Oversaw development of RockShox Maxle partnership that yielded thru-axle carbon cyclocross and road forks.
• Worked with product compliance, engineering and legal departments to implement enhanced product validation and ongoing testing protocols, resulting in safer products and reduced liability.

Cane Creek Cycling Components • Fletcher, NC 05/2009 – 01/2011
Director of Marketing
Managed all global branding and marketing efforts for the company. Handled sales management, strategy and development of online retailer channel. Designed and implemented a highly effective marketing strategy to support company objectives and sales efforts including strategic partner alliances. Instrumental in the development of key business strategies designed to energize the brand in advance of a core product patent expiration.
Key Highlights:
• Collaborated with outside graphic designer to develop new logo and brand identity.
• Created market and brand driven product matrix providing engineers a blueprint for core product development.
• Positioned brand as authority for core products in marketplace and developed supporting marketing materials to educate and empower customers for changing industry technologies.
• Wrote and implemented growth strategy placing emphasis on distributor and stocking dealer development.
• Coordinated with outside web agency to develop website and influential Headset Fit Finder database.

Quality Bicycle Products • Bloomington, MN 01/2003 – 05/2009
Jagwire Brand Manager, 02/2004 – 05/2009
Handled all sales management and strategy in North and South America including development and implementation of global aftermarket sales strategy, as well as key partner development. Carried out all global branding and marketing communications activity including trade shows, sales presentations, targeted product sampling, advertising and company website development.
Key Highlights:
• Steered branding for Jagwire from a small relatively unknown brand with limited distribution and OEM specification to become the global leader in the bicycle cable and accessories segment within 5 years.
• Planned and implemented strategy to eliminate private label cable and brake pad brands supplied by Jagwire’s manufacturing facility or owned by targeted strategic partners.
• Traveled frequently to Taiwan manufacturing facility and visited key partners regularly to learn and develop brand story, understanding value-points as seen by others.

Senior Buyer, 01/2003 – 02/2004
Collaborated with sales and marketing teams to develop enhanced vendor marketing resources. Coordinated with purchasing management to develop Vendor Reference Guide outlining how vendors can better collaborate with QBP to enhance sales.
Key Highlights:
• Effectively utilized available marketing resources and vendor marketing programs, resulting to growth of sales of key account by over $1 million in one season.
• Maintained average fill-rate of more than 90% and grew sales of assigned accounts by over 45% collectively.

Price Point Mail Order • Gardena, CA 02/2001 – 12/2003
Marketing Director/Senior Buyer
Worked closely with outside designer on the creative direction and development of all printed sales collateral including four annual catalogs, quarterly direct mail flyers and all print advertisements. Collaborated with management to develop and build Sette branded line of cycling products. Oversaw product selection and vendor management of all clothing lines, including purchasing and pricing activities.
Key Highlights:
• Developed and implemented strategy to maximize effectiveness of direct mail campaigns while managing costs.
• Led company to adopt a website driven strategy reducing the number of printed catalog pages.

Bert’s Bikes and Fitness • Buffalo, NY 09/1998 – 02/2001
Manager
Managed daily store operations and led sales staff educational initiatives. Hired and managed a seasonal staff of up to twelve employees. Supported service sales through the implementation of policies and procedures shortening turn-around time that enhanced customer satisfaction.

EDUCATION AND CREDENTIALS

University of Wisconsin – Madison, WI
Certificate in Executive Leadership Training and Development, 2005

Edinboro University – Edinboro, PA
Bachelor of Arts in Broadcast Communications, 1998

Order From Us Securely at ResumeMyCareer.com