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SALES │ MARKETING

Dynamic, high-energy and results-driven Sales and Marketing professional with a demonstrated track record of leading strategic digital media advertising and innovative marketing concepts for high profile industry leaders. Recognized leader and motivator with the ability to generate revenue growth despite a fluctuating and challenging economic climate. Influential communicator and cutting-edge marketing concepts demonstrating the ability to gain the trust, cooperation and commitment of clients and key decision makers. Eager to integrate phenomenal marketing strategies and visionary leadership into Sales/Marketing role with a world-class organization poised for growth.

Core Competencies
Business Development • Sales & Marketing • Competitive Analysis • Market Trends • Business Analysis
Customer Relations • Sales Strategist • Negotiation • Team Leadership • Practice Management
Efficiency Enhancements • Communications • Gap Analysis & Planning • Client Acquisition/Retention

PROFESSIONAL EXPERIENCE
Social Innovation, Inc, Little Rock • AR 2010 – 2012
Co-Founder/Vice President/Shareholder
Entrepreneurial startup and co-founder of successful digital marketing company with key representation of statewide advertising giants and boasting annual profits of $375K during first year. Effectively prospected for new clients and negotiated all contracts while providing business development expertise that facilitated greater revenue gains. Devised company’s vision and strategy and fostered key client relations that moved the company to the forefront of its market share.
Key Highlights:
• Conceptualized and implemented a unique business model that gained immediate profitability without capital investment.
• Grew book of business that consisted of automotive, healthcare, home improvement and accounting portfolios.
KARK Channel 4, Little Rock • AR 2010
Account Executive
Provided complete account oversight and development for new and existing accounts and fostered strong relations with prospective clients presenting the benefits of television advertising. Performed client assistance for each step of commercial production process that included script writing, creative campaign development and shoot/edit of commercial. Fostered and maintained strong business relationships with owners and key decision makers to develop greater client accounts and provided unparalleled customer service and support that brought in client referrals and continued customer loyalty.
Manage regional advertising campaigns for Dodge, Nissan and Sonic.
Key Highlights:
• Provided key account service and support for such industry giants as Dodge, Nissan and Sonic.
• Rocketed TV and Internet sales to more than $300K in less than 6 months and awarded the winner of the 3Q10 Account Executive Sales Competition.
KATV Channel 7, Little Rock • AR 2007 – 2010
Account Executive
Assisted in prospecting and acquiring advertising accounts that facilitated increased TV advertising and provided step-by-step assistance for the commercial production processes. Utilized strong presentation skills to effectively “sell” the TV advertising benefits and consistently kept building book of business.
Key Highlights:
• Ensured all clients were provided unparalleled assistance and support during advertising development

• Successfully closed more than $235K in direct new business revenue and led the team in new business acquisition book for 1st and 2nd Quarters in 2008.
• Consistently exceeded targeted goals for 6 consecutive quarters and won numerous team sales competitions while finishing 173% above sales target in 2008.

Black & Decker, Bentonville • AR 2005 – 2006
Internship
Privileged to attain an Internship and provide product placement strategies while fostering and maintaining strong business relationships with Wal-Mart’s front line managers. Upon completion of internship was asked to accept a Retail Specialist opportunity in Jacksonville, FL
Key Highlights:
• Spearheaded territory specific in-store marketing campaigns that resulted in 12.4% revenue growth in the 9-store northwest Arkansas territory.

Additional experience while attending college:
Billing Specialist – Wilson and Associates, PLLC, Little Rock, AR
Banker Trainee – Signature Bank of Arkansas, Fayetteville, AR
Sales Associate – Arkansas Democrat Gazette, Springdale, AR

EDUCATION AND CREDENTIALS

Bachelor of Science in Business Administration – Finance/Real Estate Concentration – 2006
University of Arkansas, Sam M. Walton School of Business, Fayetteville • AK
Scholarships Awarded:
B. Alan Sugg │ Murphy Foundation │Sigma Chi Building Corporation In-House Officer
Affiliations:
House Manager, Sigma Chi Fraternity │ Big Brother Big Sister, Volunteer │ Red Cross, Volunteer

TECHNICAL EXPERTISE

MS Office Suite │ Pages │iMail │ Keynote │Google AdWords │ ACT! Contact Manager │ Internet

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