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COMMUNITY RELATIONS DIRECTOR
Service focused and dynamic professional with extensive experience in promoting public involvement with established business goals and in-depth knowledge of community relations, media relations and public contact responsibilities.
Results oriented and highly reliable in organizing, coordinating and maintaining proactive and comprehensive public information programs. Excellent interpersonal, verbal and written communication skills proficient in building good communication channels across multiple sectors while maintaining a portfolio of contacts.
Organizational Leadership • Strategic Planning • Administration • Community & Public Relations • Crises Communication
• Media Relations • Program Development & Coordination • Event Planning & Management • Finance & Budgeting
Emeritus Senior Living • Jensen Beach, FL 08/2011 – Present
Community Relations Director
Support prospective residents and family members in the decision-making process by assessing their needs and educating them on the benefits of the community services and programs. Devise and execute marketing plans to develop business with multiple contact sources.
• Significantly increased occupancy rates from 87% to 97% and average apartment rate by 35%.
• Played a key role in establishing waitlist for Independent and Assisted Living from February 2012 to present.
Brookdale Senior Living • Delray Beach, FL 09/2009 – 04/2011
Sales and Marketing Manager
Oversaw sales process, implementation of marketing plans, and business development of various contact sources. Established waitlist from memory care community. Organized and facilitated display front lobby and monthly seminars, as well as brochure displays at the outer and inner offices of MCCI physicians.
City Furniture • Wellington, FL 03/2007 – 09/2009
Developed a large and loyal clientele and maintained a prospect database. Addressed client needs and closed deals.
• Achieved the second ranking within company in the Academy of Design Packages 2008
• Reached the top twenty percent in sales during 2008 and recognized as Sales person of the Month four times.
Elite Home Health • Boca Raton, FL 12/2006 – 03/2007
Collaborated with healthcare practitioners and businesses in the marketing of the care agency’s services and carried out business with previously “no see” physicians, establishing daily visit averages 20% higher than company standards.
Brookdale Senior Living (The Classic) • West Palm Beach, FL 03/2003 – 12/2006
Food & Beverage Director
Handled inventory management and total profit and loss accountability for a $1.5 million full service restaurant.
• Achieved the National Five Star Dining Award.
• Scored 90.04 on resident satisfaction survey, and developed and implemented first club seating plan nationally.
Loan Officer North American Mortgage Corporation • Boca Raton, FL 04/1996 – 03/2003
EDUCATION AND CREDENTIALS
Marketing – Oklahoma State University, Stillwater, OK
Personnel Administration Specialist – United States Army, Indianapolis, IN