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EDUCATION PUBLISHING

Accomplished and dynamic management professional, consistently recognized for effective operations and client relationship management and ability to develop sales and marketing strategies, delivering profitable solutions to attract and maintain accounts and customers, and propel company growth. A highly dedicated individual and a proven leader with documented success in progressively dynamic and challenging positions, skilled in the creation and implementation of branding and promotional strategies that generates increase in market share, sales, and profitability. Self-motivated and efficient with a valuable track record in business development and account management strategies, with proven ability to work effectively in busy environments with positive results. Proactive with excellent interpersonal and communication skills, experienced in working with different personalities including as well as working on own initiative.

Core Competencies
Account Management • Organizational Leadership • Sales & Marketing • Business Development
• Negotiation & Representation Skills • Strategic Planning & Implementation • Brand Development • Interdepartmental Collaboration • Client Relations • Staff Development & Training • Key Account Acquisition & Retention

PROFESSIONAL EXPERIENCE

Capstone Classroom (formerly Heinemann-Raintree) 2005 – Present
National Sales Manager – Classroom Division
Developed competencies and processes required to create an effective and efficient sales organization. Created and implemented effective direct sales strategies and lead nationwide direct sales personnel toward achievement of corporate sales objectives. Provided leadership through effective communication of vision, active coaching and development while comparing sales results to goals and taking appropriate action to correct when necessary. Established effective relationships and collaborations with other departments to address key business issues and opportunities. Maintained competitive knowledge to create and adjust sales strategies. Served as Western Regional Manager for Heineman-Raintree for the library and curriculum channels. Created a group of professional development personnel for the reps to utilize for state conferences, adoptions and important meetings.
KeyHighlight:
• Successfully combined two sales forces and had a record-breaking sales year-75percentage over goal in an education market.

Educators Publishing Service, Phoenix AZ 2005 – Present
Vice President of Sales / EPS-West
Served as Vice President of Sales for a company, which provides research-based reading, writing, and language arts instructional materials. Managed, oversaw and developed sales representatives for EPS-West. Organized and prioritized tactical plan for opening regions within the division of EPS’s operations. Assisted school districts in assessing education needs. Designed, implemented, and managed sales forecasting, planning, and budgeting processes. Established high levels of quality, accuracy, and process consistency in planning, forecasting, and budgeting approaches used by the sales organization. Ensured planning, forecasting and budgeting efforts are appropriately integrated with other planning processes in line with the company’s business goals.
KeyHighlights:
• Successfully created new markets, including new territories in Texas and California.
• Successfully introduced EPS educational materials, including the Touch phonics Program and the SPIRE program, to school districts in Houston, Santa Ana, CA, and Arizona.
• Successfully instituted the EPS grant, providing teachers the opportunity to apply for EPS materials valued up to $2,500 which includes both student and teacher materials to promote literacy skills.

Digi-Block, Inc., Fountain Hills AZ 2000 – 2004
Vice President of Sales
Served as Vice President of Sales for a mathematics learning system, focusing on improving test scores and teacher effectiveness for grades K-8. Supervised 22 independent representatives selling Digi-Block math solutions to institutions and individuals throughout the world. Provided clients and new hires with information’s and training to ensure up-to-date knowledge of Digi-Block’s number sense / place value hands-on kinesthetic learning system is maintained. Established a sales force-training plan focused on developing and reinforcing critical sales competencies and motivating employees to increase sales. Utilized sales and marketing expertise to expand client base and related sales and promotional functions.

KeyHighlights:
• Promoted to Vice President of Sales from Regional Manager for outstanding job performance and professionalism.
• Successfully instituted the Digi-Block grant, which offers teachers and teacher groups the opportunity to apply for materials and training valued up to $5,000 including curriculum development and implementation projects, staff development and training, after-school programs or co-curricular activities, and innovative assessment techniques using the Digi-Block Learning System.
• Successfully marketed program to large school districts in Georgia (Bibb County), Maryland (Montgomery County), and Arizona (Phoenix Union High School District).

Creative Publications, Inc., Scottsdale AZ 1998 – 2000
Outside Sales Representative
Conducted sales of mathematics programs for classrooms in grades K-8, including mathematics supplementary materials and manipulative. Handled sales in Southern California, Las Vegas, and Arizona. Coordinated with school district officials to introduce product and close sale. Planned workshops participated in conferences and designed professional development presentations. Established and maintained good relationships with both new and existing clients to create repeat and new business opportunity.
KeyHighlight:
• Successfully exceeded territory sales goals.

Educational Teaching Aides, Scottsdale AZ 1996 – 1998
Outside Sales Representative
Handled sales for mathematics and science manipulative throughout Arizona, New Mexico, Utah, Colorado, and Nevada. Coordinated sales efforts to school districts within territory. Supervision and conducted training to staff regarding sales techniques and product information. Monitored performance of in-services, designed special presentations and facilitated staff development meetings and other sales and marketing efforts.
KeyHighlight:
Successfully achieved 47% increase in annual sales revenues.

United Learning, Niles IL 1994 – 1996
Inside Sales Representative
Performed outbound sales calls for educational videos to schools, corporations, and healthcare organizations. Created marketing strategies and designed sales presentations. Determined customer’s needs and provided information on product. Established relationship with clients to encourage new and repeat business opportunities. Ensured professional and friendly interaction with clients to ensure customer satisfaction.
KeyHighlights:
• Ranked as #1 Sales Representative with sales revenue increase of over 90%.
• Successfully created new market sales by collaborating with the Juvenile Detention Centers.

Film Ideas, Northbrook IL 1992 – 1994
Inside Sales Representative
Performed outbound sales calls for educational videos. Generated new and repeat sales by providing product and technical information in a timely manner. Determined customer requirements and expectations in order to recommend specific products and solutions. Provide accurate information regarding the product. Educated customers about product, features and benefits in order to improve product related sales and ensure customer satisfaction.

OTHER EXPERIENCE (1972-1977)

Neal Junior High School, North Chicago IL Teacher 1972 – 1977

EDUCATION AND CREDENTIALS

Master of Science Degree, 1991
Oakton College, Des Plaines, IL
Major: Hotel Management

Bachelor of Arts Degree, 1972
National College Of Education, Evanston, IL
Major: Elementary Education

PROFESSIONAL AFFILIATIONS

IRA – International Reading Association
ASCD – Association of School Curriculum Directors
AERA – Arizona Educational Representatives Association

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