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Marketing/Public Relations Management

Innovative, savvy, and results-focused Senior Level Marketing and Public Relations Management professional, with demonstrated expertise in leadership for start-up, early stage growth and enterprise operations. Recognized for ability to incorporate innovative management techniques, business development methodologies, and process improvement strategies that enhance business practices, and increase product or business “branding” techniques. Extensive knowledge of media negotiations and placement with specialization in integrated campaigns for television, radio and digital/online media formats. Talent for forging strong relationships, business development, market analyses, and mentoring tomorrow’s leaders. Proficient in MS Office Word, Excel, and PowerPoint, Adobe Photoshop and Internet.

CORE STRENGTHS

 Account Management/Client Services
 Integrated Marketing Strategies
 Social Media/ Direct Mail/Print/Broadcast
 Talent Selection/TV Marketing
 Brand Management
 Market Analysis/ Research
 Client/Public/Community Relations
 Finance/Budgets/Advertising
 Promotions/Special Events
 Client & Business Acquisition/Retention
ACCOUNT MANAGEMENT/CREATIVE DIRECTOR EXPERIENCE
Scott McRae Advertising
 Duval Dealer Group -One of the oldest automotive dealer groups in the eastern U.S.
 Farah and Farah – Personal injury attorneys in South East U.S., working with $10M annual budget.
 St. Vincent’s Hospital – One of the Largest Cancer Care Units in South East U.S.
 Lutheran Social Services of North East Florida – Faith-based social service ministry focused on improving the quality of life for people in need in Jacksonville, FL,
 Florida Credit Union
 Community First Credit Union
 North East Florida’s leading Credit Union
Engelhardt & Partners Advertising
 First Team Automotive Group – One of the largest privately owned dealer groups in the southeast U.S.
 Sunny Isles Rotary Club – Designed campaign to market club’s activities to South Florida community.
 Disability Sourcing and Support – Charity organization that assisted in training the visually impaired for jobs in corporate business.
Zimmerman Advertising
 Braman Automotive – Ultimate luxury vehicle brands: Cadillac, Rolls Royce, Bentley, BMW, Mini, with annual $6M budget.
 Checkered Flag Automotive – Ultimate luxury automotive brands: BMW, Audi, Porsche, Jaguar, Mini with $12Mannual budget.
 Autonation – The largest Auto Retailer in the United States.
 Pick and Click – The World’s First Virtual Advertising Agency (Instrumental in designing systems and writing initial copy for initial 500 TV, radio, direct mail and internet campaigns).
 Z Magic – Magic Johnson’s and Zimmerman advertising’s Joint Venture aimed at Multicultural marketing for Magic Johnson Enterprises including Washington Mutual Bank, Starbucks, and Magic Johnson Travel Agency.
 Florida Panthers NHL team / Miami Dolphins NFL Team / Florida Marlins Major League Baseball team
 Hendrick Automotive Group – Second largest privately owned dealership group in the U.S.

PROFESSIONAL EXPERIENCE
Associate Creative Director – Scott McRae Advertising – Jacksonville, FL 2010 – 2011
 Recruited develop innovative and ongoing development and execution of creative services and art direction to build strong brand recognition for clients.
 Managed creative team of copywriters and designers, working with Account Executives that ensured client’s advertising requirements were being met and creative goals attained.
 Oversaw all aspects of creative advertising for one of the top 100 automotive groups in the United States.
 Ensured timely and informative communications between creative function and account team and clients.
 Wrote scripts for TV and radio, and created/proofed copy for brochures and Web page postings.

 Developed and implemented all aspects of ad campaigns including television, radio, and online media based on the client’s specific marketing budget and business requirements.
 Wrote scripts for TV and radio, and created/proofed copy for brochures and Web page postings.
 Collaborated with clients and discussed new creative concepts, and formulated annual creative schedules.
 Assisted Account Executives with client contacts regarding creative approval and delivery to media houses.
 Oversaw all TV commercial shoots, coached talent and edited footage for same.
 Identified and employed vendors for various client needs, and maintained relationships with vendors and media house reps, and represented agency at industry events and trade shows.
 Submitted work for client national advertising legal approval and maintained awareness of national advertising legal guidelines and compliance.
 Spearheaded quality control efforts that included proofing, reviewing, measuring and evaluating creative output performance metrics.
Production Manager/Senior Copywriter – Engelhardt & Partners Advertising – Hollywood, FL 2008 – 2010
 Provided strategic and innovative creative services and copywriting expertise that successfully built strong brand recognition for companies in the automotive business.
 Developed and executed design solutions for all broadcast advertising including television, radio, and online media while ensuring strategic and creative goals were achieved.
 Collaborated with clients to create vision, articulate and conceive designs and execute full media campaigns, program strategy development, talent relations, special events, market research and integrated brand marketing.
 Continually strengthened and reinforced client branding campaign on all media platforms, and oversaw all creative content, quality and competitive performance for client projects.
 Conducted consumer and competitive market research, trending analysis, and reporting, analyzed data pertaining to advertising campaigns, and made recommendations that maximized target market exposure and enhanced overall results.
Senior Group Marketing Specialist – Zimmerman Advertising – Fort Lauderdale, FL 2003 – 2008
 Managed 300 client advertising strategies and projects per year for largest advertising agency in the Southeastern U.S. Provided marketing support to Senior Account Executives , created, executed and managed client fulfillment services and deliverables, and coordinated agency resources, promotional planning, strategic marketing, campaign development, ongoing client communication that ensured appropriate advertising direction, and monthly reports/budgets.
 Close collaborative efforts with art department, studio and account executives, and effectively prepared and presented sales and marketing pitches at the executive level.
 Implemented multi-channel marketing campaigns for multiple business sectors including print, radio, television and online media, and effectively created marketing and advertising strategies based on client needs.
 Managed all aspects of grand opening campaign for Coral Springs Honda that included TV and radio spots, print advertising, branding, community awareness initiatives, and linked location to historical timeline of Honda.
 Designed, developed and launched the Beyond Campaign, an internal presentation to account executives and management showcasing new print, radio and TV creative campaigns for Q1 2008 for sales people to sell to clients. Recipient of a plaque for Going Beyond from the Creative Director

EDUCATION / AFFILIATIONS
M.A., International Studies – Norwich University, Northfield, VT – Currently attending
B.A., Business Administration/Economics/Minor: History/Political Science – Warren Wilson College, NC
Honors: John Holden Scholarship and Cross Cultural Understanding Award
Activities: College Alumni Board Member; Sierra Club Member/Volunteer; Admissions Recruiting Volunteer

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