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Marketing/Public Relations Management

Advertising…….Journalism…….Communications…….Technology Savvy…….Entrepreneur…….Delivers Results
Innovative, savvy, and results-focused Senior Level Marketing and Public Relations Management professional, with demonstrated expertise in leadership for start-up, early stage growth and enterprise operations. Recognized for ability to incorporate innovative management techniques, business development methodologies, and process improvement strategies that enhance business practices, increase product or business “branding” techniques, and boost revenues. Talent for forging strong relationships, business development, market analyses, and mentoring tomorrow’s leaders. Proficient in MS Office (Excel, PowerPoint, Word, Access), Adobe Photoshop, Dreamweaver, and HTML.

CORE STRENGTHS

 Promotional Events
 Video/Radio Advertising
 Graphic Design
 Grant Writer
 Press Releases
 Social Media
 Sales/Advertising
 Market Branding
 Client Retention
 Business Development

PROFESSIONAL EXPERIENCE
Entrepreneur – ELLES Boutique, City, ST 2005 to Present
 Established in 2005 teaching etiquette to young ladies ages 9 through 17, and in 2001 expanded to successful consulting business and publishing company, and further plans in 2012 for a playwright/production company.
 Retail establishment that is part of a brand, selling consigned and new items to female patrons of all sizes and ages, and located within an existing business with clientele coming in for hair care and, and massage therapist.
 Planned expansion that includes opening ELLES boutiques in Charlotte, NC and Atlanta, GA.
 Provide marketing and business branding campaigns for the ELLES name for women with boutiques, etiquette classes for young ladies, ELLES standing for Exceptional Little Ladies Entering Society.
 Research discovered that today’s young ladies were missing mentors in their local areas to assist with providing tools and knowledge that develops into a successful future.
 Successfully capitalized on the fact that many retail stores and boutiques in the area did not offer personalized service for the individual woman, and assisted women to get their story out, and write and publish them.

Army Reservist – United States Army Reserves 2008 to 2013
 Knowledgeable performance as a Reservist within military organization and culture, mastery of individual and group combats skills: marksmanship, first aid, physical conditioning, and outdoor adaptation/living skills.
 Knowledgeable performance as a Reservist within military organization and culture, mastery of individual and group combats skills: marksmanship, first aid, physical conditioning, and outdoor adaptation/living skills.
 Inventory Management for military stock, perform administrative support services, and verify inventory receipts and provide detailed auditing against physical stock counts.
 Maintain accounting system using various computer applications, and extensive knowledge of SAMS, SARRS, Warehouse, and Subsistence to the classroom as well as in the warehouse.

Administrative/Educational Counselor – Central Texas College, Fort Bragg, NC 2010
 Provided educational assistance for new and existing students, discussing education goals, and planned enrollment in educational and financial aid programs.
 Performed administrative assistance with all visitors, guest sign in and out functions, and developed data spreadsheets that put together information from wide variety of sources on course content, planned class schedules, and complied with all regulatory requirements.

Marketing Intern – Public Affairs Office, Fort Bragg NC 2010 to 2011
 Provided strategic marketing assistance for several promotional events that included celebrity endorsements, video and radio advertising spots, social media marketing, advertising and sales strategies, and developed creative press releases.
 Conducted effective interviews, captured digital photos that assisted in enhancing written articles.
 Collaborated with graphics department, and utilized Adobe Photoshop, In Design, Adobe Illustrator, and Adobe Dreamweaver that created innovative and compelling advertising campaigns.

Property Manager – Value Place Hotel, Fayetteville, NC 2006 to 2008
 Managed all aspects of a hospitality focused hotel, ensured all employees received training for their positions that guaranteed a “customer destination” experience and dedicated customer satisfaction.
 Performed all budget compliance while maximizing profits, and implemented cost control initiatives.
 Oversaw scheduled property maintenance and equipment and services were kept in good working order.
 Managed all employee schedules, room rate and occupancy levels daily, and performed conflict resolution for all guest concerns, resolving to a customer-centric conclusion.

Liaison Officer – Northrop Grumman- Liaison Officer, Fayetteville, NC 2005 to 2006
 Managed all activities and operational support section for mobilization/demobilization units for the Army, Air Force, Navy, and Marine soldiers.
 Assisted unit personnel in resolving operational issues and advised unit command on upcoming schedules, transportation, and meal plans.
 Supported logistics operations and procedures, and ensured efficient movement of troops between appointments at scheduled facilities throughout post.
 Provided leadership and direction while facilitating troops through training and administrative activities.

ITT Technical Services Passport Agent – United States Passport Office, Fort Bragg, NC 2002 to 2003
 Determined application eligibility, and assured conformity to nationality laws and governmental policies.
 Provided expert advice to military members, civilian personnel, and dependents on the procedures and regulations of each country visited.
 Analyzed and approved applications for government issued no fee, official, and diplomatic passports.
 Conducted research on several countries and presented information to customers that assisted in Temporary Duty Station and Permanent Change of Station status.

Early Career:
Digital Editor/Training Videos – Raytheon, Hohenfels, Germany – 1999 to 2000
GS-4, Library (Fed Position) – U.S. Department of Defense, Hohenfels, Germany – 1998 to 1999
EDUCATION / CERTIFICATION
B.S., Marketing – University of Phoenix (Expected Dec 2011)
A.A., Information Technology – UOP

Certifications:
Grant Writing – Fayetteville Technical Community College – 2009

PUBLICATIONS
Paraglide- Fort Bragg, NC
In Motion Magazine- Fort Bragg, NC
City View Magazine- Fayetteville, NC
Patch, Fort Bragg Editions- Fort Bragg, NC

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