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Marketing Manager

Innovative, savvy, and results-focused Senior Level Marketing Management professional, with demonstrated expertise in leadership in budget management, business and product branding, creative input, market research, collateral development and product launch operations. Recognized for ability to incorporate innovative marketing techniques, business development methodologies, and process improvement strategies that enhance business practices, increase product or business “branding” techniques, and boost revenues. Talent for forging strong relationships, business development, market analyses, and mentoring tomorrow’s leaders.
“Courtney is a talented marketer and writer and I am always impressed at her professionalism, creativity, resourcefulness and quick turnaround. She has broad skill-set, lots of energy and she is willing…”
Mark Knass-President Mark Knass & Associates

CORE STRENGTHS

 Project Management
 Creative Product/Packaging Design
 Electronic & Social Media Marketing
 Promotional Tools
 Marketing Budgets
 Communications/SEO
 Global Public Relations
 Press Releases

PROFESSIONAL EXPERIENCE
Marketing Research Consultant 2010 – Present
Andrew Technologies Medical Device, Newport Beach, CA
 Develop marketing proposals, reports, and conducted in-depth interviews with consumers and doctors, created text messaging campaign and pushed branding concepts that allowed for greater product branding.
 Create detailed reports with recommendations on product launch based on market research.
 Collaborate with CEO and executive board on strategy implementation for medical product launch.
Mark Knass & Associates Marketing, City, ST
 Develop innovative and compelling messaging, branding, promotional and marketing strategies, publicity campaigns, social media, sales seminars and customer loyalty programs for all size companies and projects.

Senior Writer/Market Research – Nobel Biocare, Yorba Linda, CA 2008 – 2010
 Role expansion occurred after only 3 months to market research, and development of innovative and compelling messaging strategies that increased awareness, drove traffic and increased sales.
 Conducted in-depth market research, including focus groups, interviews with doctors and consumers.
 Authored, edited and proofread marketing materials and collateral.
 Marketing accountability grew continuously due to successful results and marketing creativity.
 Played key role in largest dental consumer market research project in U.S.
 Translated results of market and competitive intelligence research into presentations with strategic recommendations for marketing initiatives.
 Developed numerous press releases, articles, ad and Web copy, and abstracts for local and global industry publications.
 Successfully developed and created content and material for new consumer Website.
Marketing Manager – Abacus Project Management, Newport Beach, CA 2005 – 2007
 Successfully developed messaging and market strategy initiatives that rebranded corporate Website and marketing materials (www.abacus.com).
 Effectively created and documented proposals, press releases, and articles, and arranged local and national publicity.
 Instrumental in developing strategies that increased Web presence and drove traffic.

Public Relations Manager- Danielian Associates, Irvine, CA
 Successfully supported the vice president and director of marketing in fulfilling goals for public relations, and internal and external communications for successful global residential architecture/land planning firm.
 Managed public relations budget and vendor relations—consistently keeping under budget.
 Oversaw all public relations programs that enhanced business branding, messaging, visibility, and company image.
 Established and fostered relationships with community leaders and media relations.
 Developed and disseminated press releases/articles, ad copy, Web copy, receiving national publicity.

Additional Experience:
New Business/Marketing – Pacific Life Annuities, Newport Beach, CA – 1997 to 2004

EDUCATION / TRAINING / AFFILIATIONS
B.A., Communications/Journalism – San Diego State University, San Diego, CA
Marketing Extension Program – U.C. Irvine, CA
Marketing courses taught by professionals for professionals

Training:
Best Practices in Copywriting / Proofreading
Advanced Word/ PowerPoint
Photoshop-CS
Harnessing Entrepreneurial Creativity in the Workplace

Affiliations:
Member – South County Public Relations Group
Member – Laguna Niguel Connectors Networking Professionals

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