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PROMOTION │ SPECIAL EVENTS │ MARKETING SPECIALIST
A strategic, visionary, make it happen Special Events professional who will create a “Event Destination” experience through creative and innovative “branding” strategies. Extensive track record of driving consumer loyalty, and brand equity in Marketing/Promotions and Event Management industry, seeking a forward thinking organization where these creative and innovative skill sets and experience will create a powerful and engaging value proposition.
Able to effectively and efficiently manage all highly visible events, marketing campaigns, sales, and event operations that will achieve planned goals for unique and successful client relations and retention, and maintain company standards for satisfaction, quality assurance, and successful client exposure.
Special Events Management
Director of Marketing, Advertising and Promotions – Bergen Imaging Center, Englewood, NJ 2007 – Present
Developed and implemented various marketing campaigns, within pre-defined budget limitations, aimed at increasing revenue and driving brand awareness and client retention
Created and maintained company website, while monitoring performance using Google statistics and related tools
Engaged in extensive negotiations with media companies regarding advertising rates and placement
Provide strategic guidance to firm management on suggested marketing techniques
Directly responsible for upwards of 25% growth within first year
Author all e-mail blasts, promotional, and advertising copy – create engaging content driven at enticing clientele to pursue company services
Director-Public Relations/Marketing/Events/Education – The Artisanal Group, New York, NY 2005 – 2006
Recruited to manage all marketing and promotions for 2 restaurants, event meeting space, wholesale premium cheese and food related education programs.
Focused on driving brand awareness, grow revenues and increase profit margins.
Aggressive marketing campaign focused on public relations, targeted sales efforts, increased Web presence and cost-effective promotional campaigns.
Successfully provided media input (print, radio and television) that resulted in high-profile articles in NY Times, Food and Lifestyle publications and several TV episodes on PBS and NY1.
Met with General Managers and chefs at both restaurants to select menu items that would attract press coverage and bring in additional well heeled patronage.
Credited for creating company’s first mail order catalog, and managed $60K budget, photographers, art directors, stylists, writers and selection of 75,000 e-mail/direct mail names.
Additionally developed Websites for each upscale restaurant, noting all new menu items, and other high-end dining information.
Successfully designed and implemented new sales packet for company’s on premise event space and campaigned space to event planners, corporate decision makers and individuals looking for unique Manhattan venue—credited for delivering 38% increase in client base.
Recognized for presenting new promotional events for American Express’ Platinum and Centurion card members, that sold out in 72 hours and secured 2 major corporate event accounts.
Oversaw up to 3 on- and off-site events weekly, and managed all marketing and logistics.
Developed and marketed new courses at the Cheese Center that quickly sold out and produced $10K in new monthly revenues.
Merchandising Manager – Conde Nast, New York, NY 1999 – 2001
Created and executed value-added programs that included special events, contests and promotions for advertisers of well known Gourmet Magazine that complemented and extended reach of advertising budgets.
Managed more than 40 annual events designed to increase exposure and gain awareness for up-scale advertisers. Close collaboration with advertisers and sales teams to determine themes, targeted audiences and tangible goals.
Successfully designed integrated marketing programs supporting events/promotions/contests through Web marketing, print advertising, direct mail, and in-store activities/displays.
Strategically managed multiple simultaneous events from conception through execution, and oversaw all logistics including venue selection, invitee lists, food and beverage selection and entertainment.
Recognized for meeting program objectives and staying within budgetary constraints.
Susan Small – Page 2________________________________________
Merchandising Manager – Bon Appétit Year – Year
Launched successful merchandising and promotional programs that compelled advertisers and assisted Sales Department in achieving all sales quotas.
Initiated multitude of innovative sponsorship ideas that ensured visibility of advertisers and support cross-promotional activities.
Conceptualized highly successful “Mediterranean Kitchen” concept as part of Tenth Annual Bon Appétit Wine and Spirits Focus that ensured maximum exposure and visibility for advertisers.
Owner – Etoile, Englewood, NJ – 1991 to 1999
Entrepreneurial concept and implementation of upscale gift and home furnishing store from inception through profitable operations.
Retail/Fashion Manager – Glamour Magazine, New York, NY – 1989 to 1991
Merchandising Associate – Gentlemen’s Quarterly, New York, NY – 1985 to 1988
B.A., Art/History – New York University, New York, NY – 2004