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WEB ANALYTICS

Dynamic and results-oriented Web Analytics Specialist with solid and diverse experience in web analytics methodologies. Highly motivated and demonstrates professionalism in handling various organizational functions. Innovative and reliable individual with proven ability to achieve organizational goals while displaying effective multi-tasking and time management skills. Highly skilled in the creation and implementation of up to date brand image and promotional strategies that generates increase in market share, and profitability with strong ability to assimilate job requirements, and successfully implement and complete projects. Excellent analytical skills with keen attention to detail, ability to analyze situations, and research information to develop sound and ethical business solutions. Enthusiastic individual and an excellent communicator, recognized ability to establish and maintain effective working relationships across cross-functional teams and diverse individuals at any levels.

Core Competencies
Organization Leadership • Client Relations Management • Marketing Strategies • Program & Project Management • Financial Analysis • Forecasting • Strategic Planning & Implementation • Staff Management & Development • Business Development

PROFESSIONAL EXPERIENCE

Dailycandy.com/NBCUniversal, New York • NY 2011 – Present
Regional Project Manager/E-commerce
Served as primary point of contact for all e-commerce campaign deliverables for New York, Boston, and Philadelphia and Miami markets. Prepared company deliverables including copy, images, voucher codes and promotional management tools for clients. Coordinated with editorial, production and creative teams for promotional e-mail creative, banner and box ads and landing page development. Assessed and reported KPIs to stakeholders to optimize e-commerce campaigns. Provided analysis and reports on financial KPIs to stakeholders to identify ROI value for all e-commerce campaigns. Monitored consumer trends in different market segments to identify the most profitable inventory categories.
Ziff Davis Enterprise, New York • NY
Senior Manager/Audience Development 2010 – 2011
Organized program fulfillment for e-Seminars, Face-to-Face events and Web Buyer’s Guide demand generation businesses. Provided monthly forecast on lead generation goals, marketing budgets and profit gains for all three-product lines. Established best practices to increase digital and live event show rates, online promotion visibility, and reduce loss rates. Prepared end of month accountability/quantitative reports for clients. Analyzed and prepared reports on key e-mail/site metric data, site navigation paths and conversion funnels to stakeholders in order to segment subscribers, track attitudinal and behavioral data, promote relevant communications, optimize content, increase conversions and reduce loss rates. Served as main point-of-contact for all program deliverables for custom landing and registration page build-outs, content integration and campaign branding. Worked with internal teams to create digital campaigns and live events and set CPL and CPR pricing. Accomplished list segmentation according to campaign selects to ensure maximum ROI.

Project Manager/Integrated Programs 2006 – 2008
Managed projects for custom live events, webinars and digital content syndication programs. Served as main point of contact between sales, online, editorial, and creative and logistics teams to execute custom programs. Planned concepts and drove audience acquisition while balancing marketing budgets. Managed operations and fulfillment of all program deliverables and accountability reporting. Conveyed KPIs for custom e-mails and lead generation microsites to stakeholders for further data analysis and gained insights into clickstream patterns to heighten lead engagement, increase conversion rates and reduce drop-off. Developed micro-targeting techniques to drive attendance and maintain project plans while presenting daily status reports. Served as main point-of-contact for all program deliverables for custom landing and registration page build-outs, content integration and campaign branding. Monitored marketing budgets and provided monthly cost and profit margin analysis reports. Organized weekly client conference calls to update and familiarize clients with marketing goals such as lead conversion rates, leads monetized, and registration/show rates and forecasts.

Mediabistro.com, New York • NY 2004 – 2006
Project Coordinator
Performed email blasts and conducted post-event follow-ups for promotional activities. Analyzed and reported promotional e-mail KPI’s to stakeholders. Utilized e-mail analytics tool to monitor A/B/C test campaigns to compare KPIs and optimize creatives. Acquired all deliverables for domestic and international event promotion, and served as the main point-of-contact between creative, marketing and content teams to cross-promote content, events and webinars. Implemented e-mail marketing campaigns to promote and launch events for mediabistro.com blogs. Managed new product launches.

EDUCATION AND CREDENTIALS
Advanced Web Analytics Certification
University of San Francisco – San Francisco, CA
Bachelor of Arts in Communications
Southern New Hampshire University

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