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SALES │ MARKETING EXECUTIVE

Dynamic, high-energy and results-driven Senior Level Global Sales and Marketing leader with a demonstrated track record of leading strategic client relationship management, innovative marketing concepts and exceptional sales growth for high profile industry leaders. Recognized leader and motivator with the ability to generate revenue growth despite a fluctuating and challenging economic climate. Influential communicator and incomparable closer with the ability to gain the trust, cooperation and commitment of clients and key decision makers. Eager to integrate phenomenal marketing campaign strategies and visionary leadership into a Senior Level Sales/Marketing Management role with a world-class organization poised for growth.

Core Competencies
Business Development • Sales & Marketing • Competitive Analysis • Market Trends • Business Analysis
Customer Relations • Sales Strategist • Change Management • Negotiation • Team Leadership
Risk Management • Communications • Analysis & Planning • Staff Recruitment/Retention

PROFESSIONAL EXPERIENCE

Optoma Technology- Americas, Freemont • CA 2009 – Present
Senior Vice President of Strategy Planning (2011 – Present)
Oversee development and implementation of Commercial Strategy, focused on market penetration, and competitive positioning and product development for the commercial sector. Ascertain and develop business needs and goals while effectively monitoring company progress, KPI’s while strategically analyzing key competitors’ performance. Collaborate with key business leaders to define strategy and roadmap for effective business growth utilizing (STP) Segmentation, Targeting and Positioning, and strengthen commercial product marketing perception and messages.
Key Highlights:
• Collaborate with cross-functional teams developing long-term business roadmap and aggressively drive profitable growth.
• Analyze and evaluate ROI methods, costs and outcomes by product focused on channel/customer axis, and present a clear “cost to serve” analysis based on analyzation efforts.
Senior Vice President of Sales Americas (2009 – 2011)
Generated positive growth in sales revenue and market share and effectively rebuilt the region by territory expansion efforts and sales strategies that significantly turned around and developed business momentum.
Key Highlights:
• Drove results from 8th brand position to No. 2, increasing market share from 5% to 10%.
• Grew sales revenue growth to more than 30% (2009-2010), with net revenues of just under $100M.
• Developed short- and long-term marketing plans, developed and implemented sales strategies focused on market expansion, margins, and policy development garnering competitive and profitable pricing.
• Introduced numerous new products that fueled sales growth from 2009-2010.

Optoma Technology Limited, Watford • UK 2005 – 2009
General Manager / UK, Scandinavia, and Benelux
Managed business focus on increasing market penetration and company perception that positioned Optoma as reigning market leader in the Projector market. Sought key market sectors to increase market share utilizing B2B, PRO-AV, and M retail, E-tail and direct marketers while defining and aggressively going after new growth and niche markets. Hard charging penetration of key Scandinavian retail chains that drove growth and maximized Optoma brand awareness—successfully moving from 8th to market leader within 2 years. Profitability and sales maintained during tough economic climate and difficult currency depreciation of UK Sterling against the U.S. Dollar.
Key Highlights:
• Achieved market leadership and achieved 30% YOY revenue growth within 3 years.
• Motivated and mentored sales teams, developing a positive winning mentality while rebuilding distribution network in Denmark and Norway that drove additional growth.
• Formulated and restructured price positioning increasing margin from loss to gains with the highest bet profits among Optomas EMEA sales regions, achieving 10% net profits.
Viewsonic Europe Ltd • Europe 2004 – 2005
Head of European Product Marketing
Developed key budget and business plan to market and sell PC Displays, LCDTV and data projectors across the EMEA region. Ensured product portfolio was available and clearly defined pricing and feature benefits. Managed forecasting and product availability ensuring limited exposure to price erosion potential. Implemented a co-operation with numerous country sales organizations and clearly defined the channel strategy. Created and managed a more controlled and effective approach to pan-European pricing
Key Highlights:
• Enabled business shift from a perceived niche value brand into a mainstream player and aggressively drove marketing campaigns through the EMEA region.
Insight Direct • UK 2002 – 2004
Marketing Director (2003 – 2004)
Business Manager (2002)
Promoted into a new management team that drove turnaround excellence to UK operations. Reorganized and recruited top tier business talent and was acknowledged as the driving force behind the marketing organization. Developed market strategies combining action and insight business models resulting in 15% growth in brand and sales lead generation, using various media outlets. Developed and implemented more than 20 major mail campaigns, some funded by vendor partners, using print and online sales presence to significantly expand market penetration and strategic incremental profit generation of $750K.
Key Highlights:
• Web sales topped 20% for overall sales activity, marked increase of 15% from previous year and were doubled by the U.S. organization.
• Spearheaded push of subscription service increasing effectiveness of electronic publications by 900% to more than 20,000 recipients.
• Developed strong client base needs requirements and implemented program to fully classify client portfolio using SIC coding that allowed major reorganization of sales team focused on key vertical high growth segments.
Pre 2002:
VP Sales and Marketing, GM of Displays NAFTA – Philips Consumer Electronics- Americas, Atlanta, GA; Job Title – Philips Consumer Electronics, Europe; Sales /Marketing Manager – Panasonic Business Systems, Bracknell, UK; Northern Area Manager / Team Leader / Inside Sales – Frontline Distribution Ltd., Basingstoke, UK

EDUCATION AND CREDENTIALS

HNC, Engineering
Guildford College • UK
8 O Level Passes
Secondary Education • UK

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