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SENIOR LEVEL SALES/MARKETING MANAGEMENT
High energy experienced and well heeled Sales/Marketing and Business Development executive with a demonstrated track record of delivering solid sales, revenue and profitability gains in a challenging economic climate. Exceptional relationship building, marketing and territory development skills coupled with a tenacious, consultative sales approach to consistently exceed targeted goals. Influential communicator and incomparable closer with the ability to gain the trust, cooperation and commitment of key decision makers. Eager to integrate broad based experience and visionary leadership into a Senior Level Sales/Marketing and/or Business Development Management role with a world-class organization poised for growth.
Business Development • Sales & Marketing • Sourcing • Brand Development • Vendor Relations • Market Trends • Forecasting • Negotiation • Team Leadership • Strategic Analysis • Communications • Mentoring • Analysis & Planning • Budget Development & Adherence • Team Development & Management • Business Analysis • Process Streamlining • Customer Relations • Operations Improvement • Profit Growth • Account Development
Ash City USA, Lenexa • KS 2008 – Present
Vice President – Key Accounts (2011 – Present)
Vice President – Sales (2008 – 2011)
Develop and manage all sales and marketing activities for 32 National Accounts in promotional products that includes Staples, BDA, Proforma, 4imprint, Halo, Cintas, Universal Purchasing, G & K, Ameripride, Alsco and Sports Inc, TAG, and ADA. Strategically develop innovative and compelling business plan for each Key account to realize sales growth for program and special order opportunities. Continue overall communications with 30 outside Ash City sales representatives to maximize sales opportunities utilizing a strong and aggressive sales force. Oversee all facets of direct client relationship with Key accounts, participating in collaborative National and Regional Sales meetings, rebate programs and marketing campaign initiatives. Provided all sales forecasts, budgets, account analysis, marketing support, trade shows, training and product development strategies
• Consumers accounted for 25% of Ash City’s total US sales in 2010 and currently post 10% growth rate YTD in 2011.
• Spearheaded and co-authored overall corporate strategy for the U.S. promotional market for the #7th largest supplier in the industry.
• Strategically identified, hired and managed 30-person outside sales force of employee-based and multi-line representatives on national level.
• Meteoric growth of Ash City USA sales at higher rate than industry average during tenure as VP of Sales.
CorpLogoWare LLC, Alpharetta • GA 2007 – 2008
Senior Vice President of Sports Marketing
Recruited to develop new position at CLW to maximize corporate sponsor activation utilizing co-branded merchandise for the following licensed properties: USOC (United States Olympic Committee), NASCAR and NCAA. Facilitated innovative and savvy business planning and sales management for 16 CLW Account Executives who collaborated with corporate sponsors from licensed properties. Oversight for establishing strategy, sales forecasts and product ideation for each licensed property and corporate sponsor.
• Forecasted and achieved sponsorship sales of more than $10MM by YTD 2008.
• Explosive new business opportunities developed with USOC sponsors: Coca Cola, 24 Hour Fitness, Hershey’s, Bank of America, Samsung, United Airlines, Panasonic, Adecco and Schenker USA.
The Gem Group Inc./Gemline, Lawrence • MA 2001 – 2007
Director of Sales-National Accounts/Special Markets
Complete oversight and development of new channels of distribution for Gemline in the Canadian, Decorator, Uniform and Military markets, with the new Canadian market on track to post sales of $4MM in 2007. Identified, hired, managed and coordinated sales, marketing and trade show workforce requirements along with independent sales force of 8 agencies in Canada and 16 reps in the Decorator and Military markets within the U.S. National Account role entailed developing and documenting annual business plans, forecasts, budgets and sales management for major account customers: American Identity, CEPM, AIA, Proforma, 4imprint and Marco.
• Successful addition of Decorator channel for Gemline in 2003 with estimated multimillion-dollar increases of brand sales for 2007.
• National account sales explosive growth outpaced annual Gemline percentage increase for the past 6 years and contributed to estimate $8MM for 2007.
(Details available upon request)
Vice President- Corporate Sales – Prime Golf USA LLC, Glendale, CA
Regional Sales Manager- Corporate Identity – GEAR For Sports, Inc., Lenexa, KS
National Sales Manager- Corporate Sales – Starter Corporation, New Haven, CT
National Sales Manager-Incentive Division – GPA Associates, Inc./PaperMate , Stoughton, MA
EDUCATION AND CREDENTIALS
Bachelor of Science dual degrees in Accounting and Marketing
Boston College School of Management
Sales/Account Management and Customer Service Courses – Dale Carnegie
Business speaker requested at National Account trade shows that includes Halo, Vernon, Universal Purchasing, Safeguard, TPG and Facilis Group