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STRATEGIC MARKETING & COMMUNICATIONS

Innovative and dynamic nationally award-winning Marketing Communications professional, with more than 10 years of strategic and tactical marketing, recruitment and retention, and business development experience, and a track record of managing complex, multi-faceted projects from conception to analysis. Well-experienced in service-focused marketing. Highly reliable in improving service delivery and transforming the client experience through people development and process improvement initiatives. A team player with effective interpersonal and communication skills, adept at building productive relationships and building rapport with a diverse set of individuals.

Association for Accounting Marketing – Award Winner for E-Communications for 2010 and 2011

Core Competencies
Organizational Leadership • Marketing Strategies & Campaigns • Corporate Communications • Product Positioning
• Branding • Web & Print Content Development • Lead Generation • Marketing Automation • CRM Integration
Process Design & Implementation • New Product/Process Launch • Coaching & Mentoring

PROFESSIONAL EXPERIENCE

BKD, LLP, Springfield, MO 01/2007 – 01/2013
Firmwide Director of Marketing & Business Development, 05/2010 – 01/2013
Served, supported and advised the CPAs, consultants, marketing and business development professionals. Planned and managed strategic initiatives and collaborated with cross-functional teams to introduce new-to-company functions and improvements.
• Handled development and leadership of BKD’s Go-to-Market Services department, including teams, strategies and infrastructure.
• Spearheaded an inside sales call center, national industry marketing team, web and communications team, and centralized proposal team.
• Developed and implemented a centralized proposal process that significantly improved win rates, the design and launch of a new firmwide brand and the development of an award-winning e-marketing thought leadership strategy.

Brand Manager, 04/2008 – 05/2010
Established and managed firm wide communications including a staff of writers and creative design professionals. Handled design management, external and internal communications management and the development of go-to-market communications and branding initiatives.
• Led the development and launch of the experience BKD brand strategy in 2009.

Sales & Marketing Specialist, Firm Initiatives, 01/2007 – 04/2008
Developed and implemented go-to-market strategies to promote and grow the firm’s strategic initiatives including BKD Wealth Advisors, BKD Corporate Finance and the Forensics and Litigation Services Division.

OTHER RELEVANT EXPERIENCES
Marketing Director PENMAC Professional Staffing Services, Springfield, MO 2005 – 2007
Marketing Director Almstead, Inc., New Rochelle, NY 2000 – 2005

EDUCATION AND CREDENTIALS

Bachelor of Science in Technical Communications, 05/1997
Missouri State University – Springfield, MO

COMPUTER SKILLS
Microsoft Office Suite: Word, Excel, PowerPoint, Project;
Adobe Creative Suite, Keynote, PC and MAC Operating Systems
Web/Multimedia: Marketing Automation Software, Salesforce CRM,
Search Optimization, Content Management Systems

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