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The sample below is for a Trade Show Events Manager Marketing Communications Manager Marcom Program Manager Resume Sample. This resume was written by a ResumeMyCareer professional resume writer, and demonstrates how a resume for a Trade Show Events Manager Marketing Communications Manager Marcom Program Manager Resume Sample should properly be created. Our Certified Professional Resume Writers can assist you in creating a professional document for the job or industry of your choice. A professional resume writing service can significantly increase your changes of securing employment in a quick time manner.

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TRADE SHOW/EVENTS MANAGER/MARKETING COMMUNICATIONS MANAGER/MARCOM PROGRAM MANAGER

Dedicated results-oriented and client-focused individual with proven strengths in event management, marketing communications and program management with a strong desire to play an integral part in the operation and success of an organization. A highly dedicated individual and a proven leader with documented success in progressively dynamic and challenging positions, with working knowledge of the principles and techniques of effective supervision. Proven ability to successfully analyze an organization’s critical business requirements, identify deficiencies and potential opportunities and develop innovative solutions for enhancing competitiveness, increasing revenues, and improving customer service offerings. Dependable professional with proven ability to thrive under pressure, deliver excellence, establish authentic relationships, implement new technology and ideas to ensure cost effective spending. Proactive with excellent interpersonal and communication skills, experienced in working with different personalities including clients as well as working on own initiative.

Core Competencies
Organizational Leadership • Concept Development & Marketing • Event Planning & Coordination • Process Improvements • Sponsorship Solicitation • Budget Administration • Communication & Negotiation Skills • Staff Coordination • Strategic Planning & Implementation • Document Management • Client & Vendor Relations Management • Conflict Resolution • Business Development • Program Management

PROFESSIONAL EXPERIENCE

Integrated Device Technology, San Jose • CA 7/2010 – 1/2013
WW Marketing Communications Manager
Handled worldwide Marcom at IDT. Directed and oversaw all Marcom activities for all regions and managed specialists in each region including North America, China, Japan, EMEA, and South-east Asia. Handled budgets worth over $1M. Collaborated with Business Units and Sales to define objectives, create strategies, and identify program elements for Trade Show, plan advertising, distribution, and customer facing initiatives. Ensured all event programs map are in line with business objectives and integrated into key marketing communications programs. Developed and implemented standard Event and Trade Show processes, framework and training for event marketing engagement. Identified new event marketing opportunities based on customer insight, industry trends and competitive research. Prepared financial reports, mapped bottoms-up budget with top-down directives for all aspects of the programs. Collaborated with internal client stakeholders to evaluate effectiveness of programs. Created and implemented event marketing strategies and planning in accordance to corporate objectives. Defined program success metrics. Managed and developed programs. Handled over 30 events annually from conception to completion. Documented and reported post show reports including ROI.

XILINX, San Jose • CA 1999 – 2008
Events Manager 2004 – 2008
Coordinated logistics for numerous industry events, campaigns, tradeshows and conferences, including scheduling / timeline management, booth and exhibit orders, site selection, catering, promotions, attendance / registration and lead retrieval. Created and maintained budgets considering cost control. Monitored campaign progress and results, including Web promotions, to improve event registration, attendance and elicit positive public response. Identified and utilized new industry events and speaking opportunities across North America. Established and maintained business relationships between external vendors and internal creative services team. Oversaw Events Specialist and served as 2nd-tier customer escalations manager. Coordinated with stakeholders to define and produce tradeshow booths, demos, and messaging. Managed and administered event budgets and provided post-event financial reports and ROI analysis.
KeyHighlights:
• Applied stellar negotiation skills with venues, which resulted in significant and consistent cost savings.
• Successfully streamlined event management process by improving scheduling, planning, budgets and creating coordination strategies.
Marcom Program Manager 1999 – 2004
Managed Web-product launches for various business units. Assigned writers / designers and created schedules to ensure on-time and on-budget project completion. Coordinated with creative services management team to develop and maintain key vendor relationships and accounts. Facilitated production meetings between creative team and program managers. Developed and executed full range of offline and online deliverables, including user and sales guides, brochures, data sheets, case studies, newsletters, scripts and Web content / page updates.
KeyHighlights:
• Successfully improved efficiency by identifying and capitalizing on opportunities to leverage resources and information across different projects / business partners.
• Recognized for applying proactive approach to innovate new systems, schedules and process improvements.

Silicon Graphics Inc., Mountain View • CA 1997 – 1999
Marcom Event Program Manager
Planned and managed production of 100 marketing communication projects in support of SGI 320 and 540 workstation launch, including collateral, sales tools, packaging, in-box materials and trade show / event support with annual budget of $5M. Established working relationship with clients and handled outside vendors in all aspects of design, timeline and budget requirements. Handled negotiations on costs for each show, including design, production, signage, giveaways, and all booth graphics. Conceptualized and oversaw production of exterior Web site consisting of downloadable Marcom tools for regional and international usage.
KeyHighlight:
• Provided innovative ideas and solutions in creating events and collateral materials, which resulted in numerous successful product launches.

Apple Computer, Cupertino • CA 1988 – 1997
Marketing Communications Specialist
Designed and implemented marketing communications materials. Managed worldwide distribution of sales guides, brochures, and data sheets. Maintained Marketing Communications Server, which stored all Marcom tools for both field and international managers, which enables remote access to datasheets, product guides, CDs, event kits, posters and product introduction plans. Coordinated imaging product marketing in major trade shows, product introduction launches and high-profile marketing events.
KeyHighlight:
• Successfully managed operations of imaging print sample lab, which generated over 200,000 samples worldwide per year.

EDUCATION AND CREDENTIALS

Coursework in Marketing Communications
UC Berkeley Extension – Berkeley, CA

PROFESSIONAL DEVELOPMENT

Continued Educational Courses Taken Annually in Trade Show & Events
Professional Development Courses in Communication Trends, and Leadership

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