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VICE PRESIDENT – SALES / MARKETING

Innovative and dynamic professional with extensive experience in sales and client relationship management, and ability to develop advertising, and marketing strategies in both retail and wholesale markets. Accomplished, consistently recognized for delivering profitable solutions to attract and maintain accounts and customers, and propel company growth. Highly motivated and efficient in business development and account management strategies, with proven ability to work effectively in busy environments with positive results. Proactive with excellent interpersonal and communication skills, experienced in working with different personalities including clients and vendors as well as working on own initiative.

Core Competencies
Organizational Leadership • Sales Management • Business Development • Client Relationship Management
Advertising/Marketing Strategies • Staff Training & Development • Administrative Functions

PROFESSIONAL EXPERIENCE

David Textiles Inc. • Commerce, CA 06/2011 – 05/2012
Vice President of Sales & Marketing
Performed sales forecasts and strategic planning to achieve business goals. Performed research to determine market trend, existing competitors, customer’s retail behavior, and developed ideas for new product lines.
• Developed customer relations with buyers and upper management. Established new accounts, maintained and developed sales with existing accounts, helping increase the profit margins for the company.
• Handled all aspects of trade shows including product selection, price lists, media coverage, and set up and tear down of exhibits.
• Hired, organized, and trained new sales force.

Sales Representative • Self Employed 12/2009 – 06/011
Represented several companies and factories in the home textiles area particularly relating to sheets, blankets, comforter sets, pillows, and novelty items. Determined, planned and developed new products with existing and new customers.
• Developed sales plans with major customers, and served as liaison between factories and customers.
• Coordinated with subcontracted representatives to cover sales on other areas including Canada and Mexico.

Franco Manufacturing Co., Inc. • Metuchen, NJ 04/1992 – 12/2009
Regional Sales Manager
Managed sales activities of regional territory encompassing 11 western states. Provided sales forecasts to Planning department. Identified new channels of distribution and requirements. Developed volume goals and strategies for achieving the business goals.
• Developed new products with key accounts and worked with Design and Marketing teams to accomplish customer’s objectives.
• Maintained positive customer relationships to maximize sales and profits and ensured all opportunities and customer service issues are addressed.
• Regularly shop market to monitor competitor products and customer retail assortments.

OTHER RELEVANT EXPERIENCES
Vice President, Sales and Marketing Vohann Inc. • New York, NY 07/1990 – 04/1992
Vice President, Sales and Marketing Jolo Corporation • New York, NY 04/1985 – 07/1990
Department Manager / Buyer Hecht Company Department Store 06/1978 – 04/1985

EDUCATION AND CREDENTIALS

Bachelor of Science in Industrial Arts / Education
New York University – New York, NY

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